Jason
Bailey
CEO & FOUNDER

Jason Bailey is the founder of PLUG and a leading figure in talent strategy for the global luxury design industry. With over two decades of experience, he has built an unrivalled network of trusted relationships and a deep, instinctive understanding of the people and dynamics that power this space.
Through PLUG, Jason delivers a highly personal, insight-led approach to:recruitment—trusted by design studios, developers, and creative brands worldwide. He is also the founder of The Vanguard, a business membership bringing together leaders in design to drive business development, spark brand collaborations, and support ongoing professional growth.
LOUISE
SPIERS
HEAD OF TALENT MANAGEMENT
Louise heads up PLUG’s Talent Management, specialising in the luxury design space and facilitating placements from Junior Designers through to Director level. Known for her considered approach and instinctive matchmaking, she works closely with both clients and candidates to deliver long-term, high-impact placements. Louise is a trusted advisor to many of the industry’s leading names.
YASMIN BETTSWORTH
DESIGN & BRAND MANAGER
As Design and Brand Manager for PLUG and The Vanguard, Yasmin leads on visual identity, creative direction and brand consistency. With a background in design and a sharp editorial eye, she ensures both brands are strategically positioned and visually distinctive.
Prior to this, Yasmin worked at Toolroom, a globally recognised electronic music label, where she led on brand creative across digital, print and experiential platforms. Her experience there honed her ability to build bold, culturally relevant identities and connect with audiences through design-led storytelling.
LABEAT
JASHARI
TALENT CONSULTANT
As one of PLUG’s trusted Talent Consultants, Labby combines a considered, relationship-led approach with precision and efficiency. He has an unfaltering ability to build lasting rapport with both clients and candidates, ensuring a clear understanding of needs on both sides. Labby’s meticulous attention to detail and targeted methodology mean only the most relevant candidates are presented, streamlining the hiring process and delivering results without delay.
Sheila
Wade
HEAD OF FINANCE
As Head of Finance, Sheila brings a sharp commercial mindset and strategic financial oversight to the business. A qualified accountant with extensive experience in financial management and planning, Sheila ensures PLUG and The Vanguard run smoothly behind the scenes, supporting growth and long-term strategy.